{"id":129,"date":"2019-03-20T04:12:33","date_gmt":"2019-03-20T04:12:33","guid":{"rendered":"https:\/\/goya.everthemes.com\/demo-fashion\/?page_id=129"},"modified":"2026-05-13T15:23:39","modified_gmt":"2026-05-13T15:23:39","slug":"history-of-brand-luxury-italian-lingerie","status":"publish","type":"page","link":"https:\/\/elenadicuori.com\/en\/history-of-brand-luxury-italian-lingerie\/","title":{"rendered":"About Us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div  class=\"sec_row container-fluid\"><div class=\"vc_row wpb_row vc_row-fluid no-padding video-bg-row vc_custom_1638640494725 vc_row-has-fill vc_row-o-full-height vc_row-o-columns-stretch vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1638634808865 vc_row-has-fill vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 et-dark-column\"><div class=\"vc_column-inner  vc_custom_1562725835995\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element animation bottom-to-top  vc_custom_1743284431664\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\"><\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Celebra la tua bellezza e il tuo stile con Elena Di Cuori<\/h3>\n<h2 style=\"text-align: center;\"><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div  class=\"sec_row container-fluid\"><div class=\"vc_row wpb_row vc_row-fluid no-padding vc_custom_1588129008197 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid max_width align-center align-center vc_row-o-equal-height vc_row-flex\"><div class=\"wpb_column vc_column_container animation bottom-to-top vc_col-sm-12 vc_col-lg-5 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5 class=\"fancy-title\" style=\"text-align: center;\"><\/h5>\n<h2 style=\"text-align: center;\">ELENA DI CUORI<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid max_width align-center align-center vc_row-o-equal-height vc_row-flex\"><div class=\"wpb_column vc_column_container animation bottom-to-top vc_col-sm-6 vc_col-lg-4 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\"><\/div>\n<\/div>\n<\/div>\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">\n<p class=\"\" data-start=\"0\" data-end=\"953\">Elena Di Cuori \u00e8 un marchio prodotto da EN Fashion Group S.r.l., un&#8217;azienda protagonista nel settore dell&#8217;abbigliamento di lusso. Elena Di Cuori non \u00e8 solo una linea di lingerie, ma un vero e proprio gioiello da indossare, pensato per le donne che cercano eleganza, lusso e raffinatezza. Negli ultimi anni, la lingerie ha subito una trasformazione radicale: da capo nascosto, \u00e8 diventata un elemento fondamentale del guardaroba femminile. Oggi non \u00e8 solo funzionale, ma un vero capo d\u2019abbigliamento da mostrare con orgoglio, perfetto per completare outfit eleganti o per occasioni speciali, in cui ogni donna pu\u00f2 valorizzare al massimo la propria femminilit\u00e0. La nostra collezione unisce l\u2019eccellenza dei materiali esclusivi, le ultime tendenze della moda. Le collezioni lingerie e borse Elena Di Cuori nascono da una lavorazione artigianale che valorizza il Made in Italy, la qualit\u00e0 dei materiali e la cura del dettaglio.<\/p>\n<p class=\"\" data-start=\"955\" data-end=\"1298\">Additionally, the EN Group stands out in the creation of handmade bags made in Italy, combining craftsmanship with sustainability. The leather and fabrics used in the production of these bags are certified and carefully selected with particular attention to their sustainability, in line with our commitment to environmental protection.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>the project was created with the goal of giving the brand a strong and distinctive identity, capable of standing out in the competitive lingerie market. The designer began by creating the logo, which depicts a woman with sinuous forms, a slim waist and soft hips, an emblem of femininity. The figure, with open arms inside a heart, symbolizes a woman embracing life. Completing the design is a crown inspired by the Queen of Hearts from playing cards, which adds an ironic and playful touch while highlighting the boldness and royalty of the brand<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_btn3-container vc_btn3-inline vc_do_btn\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-green\" href=\"https:\/\/elenadicuori.com\/en\/sostenibilita-2\/\" title=\"\">SUSTAINABILITY<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t\t<div class=\"et-banner-6aa62e55ef64c et-banner content-full  image-type-fluid text-color-dark hover-effect\"><img decoding=\"async\" width=\"2009\" height=\"2560\" src=\"https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/1234-copia-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/1234-copia-scaled.jpg 2009w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/1234-copia-235x300.jpg 235w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/1234-copia-804x1024.jpg 804w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/1234-copia-768x978.jpg 768w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/1234-copia-1206x1536.jpg 1206w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/1234-copia-1608x2048.jpg 1608w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/1234-copia-118x150.jpg 118w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/1234-copia-900x1147.jpg 900w\" sizes=\"(max-width: 2009px) 100vw, 2009px\" \/>\r\n\t\t<\/div><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey wpb_content_element  wpb_content_element\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"Borse Elena Di Cuori fatte a mano in Italia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zv2lA4ZVgYA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div  class=\"sec_row container-fluid\"><div class=\"vc_row wpb_row vc_row-fluid no-padding vc_custom_1588128887000\"><div class=\"wpb_column vc_column_container vc_col-sm-12 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid max_width align-center vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\r\n\t\t<div class=\"et-banner-6aa62e5614eb4 et-banner content-full  image-type-fluid text-color-dark hover-effect\"><img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/elenadicuori.com\/wp-content\/uploads\/2024\/12\/11111-scaled-e1747139276748.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\r\n\t\t<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><b>CREATIVITY<\/b><\/p>\n<p>Creativity is the beating heart of the production process. Starting from the unique and distinctive shape of the logo, Elena transforms it into an inexhaustible source of inspiration where fabrics and accessories reflect the sinuous lines of the logo, creating fascinating patterns. The iconic embroidery reproduced on semi-transparent tulle, creates a net effect that delicately envelops the skin, adding a touch of sensuality and sophistication to each garment.This embroidery is not only an aesthetic element, but also a subtle reference to the Queen of Hearts, a symbol of play and seduction, themes that are perfectly intertwined with the essence of lingerie. Play, in fact, is a direct reminder of seduction, and with this emblem, it combines the allure of fun with the intimacy and appeal of lingerie. The creations stand out for their uniqueness, elegance and romantic appeal, embodying the essence of timeless design that celebrates beauty and femininity in all its forms. The irony of the logo also inspired the brand's advertising campaigns, in which models pose on cubes decorated with the image of the Queen of Hearts. With this choice, the designer wanted to challenge the idea of rigid and inaccessible fashion, introducing a more playful and authentic approach. The selected models embody an inclusive and real beauty, far from the stereotypes of extreme thinness, conveying sensuality and femininity.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"Untitled\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9MdbcDIATe0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div  class=\"sec_row container-fluid\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1579114943204 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-6 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><b>RAW MATERIALS<\/b><\/p>\n<p data-start=\"407\" data-end=\"576\">Il Gruppo EN attribuisce grande importanza alla selezione dei materiali, considerati elemento fondamentale dell\u2019identit\u00e0 e della qualit\u00e0 delle collezioni Elena di Cuori.<\/p>\n<p data-start=\"578\" data-end=\"827\">Ogni creazione nasce da una direzione creativa interna che guida lo sviluppo stilistico, la scelta dei materiali e la definizione di ogni dettaglio estetico, con l\u2019obiettivo di mantenere un linguaggio coerente e riconoscibile in tutte le collezioni.<\/p>\n<p data-start=\"829\" data-end=\"1022\">Le collezioni di lingerie e borse sono realizzate in Italia attraverso manifatture specializzate nella lavorazione di materiali pregiati, selezionati per garantire qualit\u00e0 e cura del dettaglio.<\/p>\n<p data-start=\"1024\" data-end=\"1385\">La collezione beachwear nasce anch\u2019essa da un progetto creativo interno e si distingue per stampe personalizzate, sviluppate esclusivamente per Elena di Cuori, e per dettagli e accessori logati che riflettono l\u2019identit\u00e0 del brand. La produzione viene affidata a partner produttivi specializzati, selezionati per la realizzazione di questa categoria di prodotto.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\r\n\t\t<div class=\"et-banner-6aa62e5617a94 et-banner content-full  image-type-fluid text-color-dark hover-effect\"><img decoding=\"async\" width=\"2560\" height=\"1897\" src=\"https:\/\/elenadicuori.com\/wp-content\/uploads\/2022\/01\/1234-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\r\n\t\t<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"et-image-833\" class=\"et-image     et_image_link\">\n\t\t<div class=\"et-image-inner\">\n\t\t\t\t\t\t\t<div class=\"et-image-thumb\">\n\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"596\" src=\"https:\/\/elenadicuori.com\/wp-content\/uploads\/2021\/12\/gancio-1-e1747141330479.jpg\" class=\"attachment-large\" alt=\"\" title=\"gancio 1\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n  <div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_4 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey wpb_content_element  wpb_content_element\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div><\/div><\/div><\/div><\/div><\/div><div  class=\"sec_row container\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1579114565104\"><div class=\"wpb_column vc_column_container vc_col-sm-12 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element animation left-to-right\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h5 class=\"fancy-title\" style=\"text-align: center;\">Founders &amp; Creative director<\/h5>\n<p style=\"text-align: center;\"><strong>Elena Novelletto<\/strong>Elena Novelletto took her first steps in the fashion world as a model in Milan and is the founder and creative soul of the Elena Di Cuori brand. With a wealth of experience in the industry, she has transformed her passion for luxury lingerie into a distinctive project designed to celebrate femininity in all its facets. For Elena, lingerie is not just an article of clothing but a wearable form of art that expresses the essence of the modern woman: sophisticated, confident, yet delicate and refined.\nWith her collection, she aimed to create a brand that seamlessly blends aesthetics and meaning, bringing to life pieces that are not only statements of style but also of emotion. Each creation is designed to enhance the natural beauty of the wearer, while the meticulous attention to detail and the use of exquisite materials make it a true expression of uncompromising luxury.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5302 aligncenter\" src=\"https:\/\/elenadicuori.com\/wp-content\/uploads\/2023\/07\/vfvfbfb-187x300.jpg\" alt=\"\" width=\"402\" height=\"644\" srcset=\"https:\/\/elenadicuori.com\/wp-content\/uploads\/2023\/07\/vfvfbfb-187x300.jpg 187w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2023\/07\/vfvfbfb-638x1024.jpg 638w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2023\/07\/vfvfbfb-768x1233.jpg 768w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2023\/07\/vfvfbfb-957x1536.jpg 957w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2023\/07\/vfvfbfb-1276x2048.jpg 1276w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2023\/07\/vfvfbfb-93x150.jpg 93w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2023\/07\/vfvfbfb-900x1444.jpg 900w, https:\/\/elenadicuori.com\/wp-content\/uploads\/2023\/07\/vfvfbfb-scaled.jpg 1595w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div  class=\"sec_row container\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12 et-dark-column\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"&nbsp; Celebra la tua bellezza e il tuo stile con Elena Di Cuori ELENA DI CUORI Elena Di Cuori \u00e8 un marchio prodotto da EN Fashion Group S.r.l., un'azienda protagonista nel settore dell'abbigliamento di lusso. Elena Di Cuori non \u00e8 solo una linea di lingerie, ma un vero e proprio&hellip;","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-129","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elenadicuori.com\/en\/wp-json\/wp\/v2\/pages\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elenadicuori.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elenadicuori.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elenadicuori.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elenadicuori.com\/en\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":10,"href":"https:\/\/elenadicuori.com\/en\/wp-json\/wp\/v2\/pages\/129\/revisions"}],"predecessor-version":[{"id":7061,"href":"https:\/\/elenadicuori.com\/en\/wp-json\/wp\/v2\/pages\/129\/revisions\/7061"}],"wp:attachment":[{"href":"https:\/\/elenadicuori.com\/en\/wp-json\/wp\/v2\/media?parent=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}