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The Brand

ELENA DI CUORI is Italian lingerie brand, outcome of a constant research about fabrics, fashion trends and quality; but above all, it comes from the passion for the feminine world.
Elena di cuori is a registered trade mark owned by EN srl.




Selection of the best materials; attention to detail at every stage of production, from the sketch to the finished product. Our production is entirely Italian, we produce small quantities to ensure high quality by creating an exclusive and handcrafted product.

Our custom embroideries are designed in our Atelier in Milan and produced in Italy. Strictly chosen from the thread to the tulle to be embroidered, we obtain the ideal fit and the desired result.


 We use a silk worked and transformed in the best Italian textures, rich in sheen and softness. Lingerie is the first garment that is in close contact with the body, so we consider it appropriate to use this natural fiber, ideal for allergy sufferers but also to prevent them. We also use silk to cover the rubber bands.

1-It is soft, doesn’t irritate sensitive skin

2-It is very breathable and cool

3-It fights excess sweating

4-Helps fight inflammations and mucous cutaneous infections

LEAVERS LACE: Some garments of the collection are crafted in a leavers lace of French origin, each garment has the “Dentelle de Calais-Caudry” certificate of authenticity on the back of the tag you will find a QR code with a link to discover the history of this handcrafted lace.


We have created a gold jewel at 9 karat with a 1/2 point diamond. The jewel was designed with the shape of our logo and produced in Italy. Applied to the Ginevra bodysuit in embroidered tulle, it acts as a hook and the garment has a certificate of authenticity.


 The accessories are made of zamak, a completely nickel free alloy composed of 4 metals: aluminum, copper, zinc and magnesium, it is completely hypoallergenic. The percentage of people suffering from nickel allergies, and therefore unable to wear items containing this type of metal, has been increasing in recent years. Zamak is a material that doesn’t oxidize with washing and maintains its luster. The cups, underwire, elastic and other accessories that make up our creations are rigorously chosen to ensure the highest quality.



This is our motivation, the driving force to create a product which best meets our client’s satisfaction. We pay attention to the trends of the moment in order to offer an exclusive and niche product that can last over time and that meets the greatest needs of our customers.


Our collection are not only super captivating, but also extremely comfortable, seeing is believing!



 Elena Di Cuori is a mix of sensuality and romanticism, with a touch of irony. The logo represents a queen with open arms, inside a heart: she is the Queen of Hearts.  The Queen of Hearts, who escaped from the strict playing cards world, is the powerful symbol of a modern femininity: sensual, free, independent and open minded.
This character has evolved in a natural way, and from her a collection was born in which the protagonists are the leavers lace and a personalized and unique embroidery, which recalls a pattern with a semitransparent mesh effect. The masterpiece of the collection is an extra luxury item, in which the Queen manifests herself in a pink gold jewel with a real diamond applied as a hook. Each item comes with its own certificate of authenticity for the fabric. The collection is for her, an elegant and sophisticated woman, who doesn’t renounce to her sex appeal. All the pieces can be worn both as underwear and garment to use under a jacket for a special occasion or a night out.

Now it’s up to you discover the rest. We don’t want to reveal all the Cards!


To pursue the authenticity of the traditional Made in Italy craftsmanship, giving a sophisticated and unique product to a woman even more demanding, who doesn’t renounce to a luxury experience in her underwear choice. The collection has a soul: every single item, every sketch, comes from an emotion, and it is dedicated to you.

“We create beauty, because beauty is art”


The project was born from the idea of Elena Novelletto, creative director and CEO, former model of Venetian origin. Thanks to her passion for art, she rediscovers herself through a new creative project, driven by the great desire to express herself by giving something unique and exclusive to all women.