ELENA DI CUORI
Elena Di Cuori is a brand produced by EN Fashion Group S.r.l., a leading company in the luxury clothing sector. Elena Di Cuori is not just a lingerie line, but a true jewel to wear, designed for women who seek elegance, luxury, and refinement. In recent years, lingerie has undergone a radical transformation: from a hidden garment, it has become a fundamental element of the female wardrobe. Today, it is not only functional but a true piece of clothing to be proudly displayed, perfect for completing elegant outfits or for special occasions, where every woman can enhance her femininity to the fullest. Our collection combines the excellence of exclusive materials with the latest fashion trends. Each product is the result of high-level craftsmanship that embodies the tradition and innovation typical of Made in Italy, ensuring elegance, comfort, and durability over time.
Additionally, the EN Group stands out in the creation of handmade bags made in Italy, combining craftsmanship with sustainability. The leather and fabrics used in the production of these bags are certified and carefully selected with particular attention to their sustainability, in line with our commitment to environmental protection.
the project was created with the goal of giving the brand a strong and distinctive identity, capable of standing out in the competitive lingerie market. The designer began by creating the logo, which depicts a woman with sinuous forms, a slim waist and soft hips, an emblem of femininity. The figure, with open arms inside a heart, symbolizes a woman embracing life. Completing the design is a crown inspired by the Queen of Hearts from playing cards, which adds an ironic and playful touch while highlighting the boldness and royalty of the brand
CREATIVITY
Creativity is the beating heart of the production process. Starting from the unique and distinctive shape of the logo, Elena transforms it into an inexhaustible source of inspiration where fabrics and accessories reflect the sinuous lines of the logo, creating fascinating patterns. The iconic embroidery reproduced on semi-transparent tulle, creates a net effect that delicately envelops the skin, adding a touch of sensuality and sophistication to each garment.This embroidery is not only an aesthetic element, but also a subtle reference to the Queen of Hearts, a symbol of play and seduction, themes that are perfectly intertwined with the essence of lingerie. Play, in fact, is a direct reminder of seduction, and with this emblem, it combines the allure of fun with the intimacy and appeal of lingerie. The creations stand out for their uniqueness, elegance and romantic appeal, embodying the essence of timeless design that celebrates beauty and femininity in all its forms. The irony of the logo also inspired the brand's advertising campaigns, in which models pose on cubes decorated with the image of the Queen of Hearts. With this choice, the designer wanted to challenge the idea of rigid and inaccessible fashion, introducing a more playful and authentic approach. The selected models embody an inclusive and real beauty, far from the stereotypes of extreme thinness, conveying sensuality and femininity.
RAW MATERIALS
The EN Group attaches crucial importance to the selection of raw materials, knowing that they are the foundation of the quality of our products. Sourcing is done through in-house management that carefully selects Italian and European suppliers, applying strict criteria to ensure only the best in terms of quality. The geographical proximity of our suppliers also allows us to ensure rapid and constant supply. In many cases, raw materials are produced exclusively for the EN Group, such as the iconic embroidered tulle and distinctive accessories, such as the gold logo jewelry.These materials are made according to strict stylistic and technical specifications, which guarantee not only their excellence, but also their exclusivity, reinforcing the unique identity of the Elena Di Cuori brand, which is reflected in each and every product.
Founders & Creative director
Elena NovellettoElena Novelletto took her first steps in the fashion world as a model in Milan and is the founder and creative soul of the Elena Di Cuori brand. With a wealth of experience in the industry, she has transformed her passion for luxury lingerie into a distinctive project designed to celebrate femininity in all its facets. For Elena, lingerie is not just an article of clothing but a wearable form of art that expresses the essence of the modern woman: sophisticated, confident, yet delicate and refined. With her collection, she aimed to create a brand that seamlessly blends aesthetics and meaning, bringing to life pieces that are not only statements of style but also of emotion. Each creation is designed to enhance the natural beauty of the wearer, while the meticulous attention to detail and the use of exquisite materials make it a true expression of uncompromising luxury.
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